Is your company likable? I know this seems like a ridiculous question. It’s a company, not a person. What does likability have to do with anything? Quite a lot as it turns out.
Competition is at an all-time high. Why should someone choose your company over your competition? How do you establish market dominance? How do you build loyalty and establish an army of brand ambassadors? By defining and establishing your branding goals.
Branding goals include both result driven goals such as revenue, as well as, the steps to get there such as the brand image. It starts with your brand identity. The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers’ mind.
From there you need to decide what your end goals are, do you want to build awareness, create loyalty, differentiate your product or service, gain credibility or market dominance? Each of these goals will require a different set of actions to successfully achieve them. Ultimately, your strategy should reflect your predefined goals, and everything you do in your marketing efforts should be in alignment.
Becoming likable requires an emotional connection. People do business with other people so it’s important to humanize your brand. Showing the wizard behind the curtain so to speak. This is a relatively new trend that can be seen in smaller companies as well as large. Social media has allowed businesses to connect and engage in a way never before possible. The personal has merged with the professional and authenticity is key.
Even the largest brands have waded into uncharted waters by declaring themselves on the side of the political and social issues of our day. It is a calculated risk that not only is reflective of their respective brand promises, but also of their deep understanding of their client base.
Establish your branding goals and build your marketing machine around them.
We Can Help
3D Studios helps businesses grow their influence and their brands. As a boutique brand management agency, we begin with a thorough analysis of your needs and partner with you to develop and execute a marketing plan that will help you take your business to the next level. To learn more about how 3D Studios can help you, visit us at www.3Dstudios.net or call 914-304-4229.